How Crimson Global Academy Hired 17 Educators in One Week
With 95% response rates and personalized outreach, Crimson Global Academy transformed their education recruitment from reactive to proactive.
The Challenge
Crimson Global Academy needed to hire 150 educators before September while maintaining rigorous academic standards. The education industry average hiring timeline is 87 days per role—completely incompatible with their growth goals.
Penelope Barton, CGA's CEO, noted that their ATS system focused on transaction management rather than intelligent candidate matching. Her team spent approximately 80% of time manually searching databases instead of building candidate relationships.
"Empathix removes frustrating recruitment elements and delivers quality candidates. The response rates we're seeing are unprecedented in education recruiting."
— Penelope Barton, CEO, Crimson Global Academy
The Solution: Human-AI Partnership
Implementation of Empathix AI recruitment platform transformed the hiring process by automating administrative tasks while preserving human relationship-building:
17 educators hired in one week
With exceptional candidate response rates
95% response rates
Personalized outreach about teaching philosophy
Quality maintained
Rigorous academic standards upheld throughout rapid hiring
From reactive to proactive
Shifted talent acquisition strategy entirely
What Changed
The platform enabled Crimson's team to focus on what mattered—connecting with passionate educators who aligned with their educational philosophy. AI handled the heavy lifting of candidate sourcing and initial screening.
Time Reallocation
From 80% database searching to 80% relationship building
Proactive Sourcing
Reached passive candidates before competitors
Quality at Speed
Maintained academic rigor while accelerating timeline
"The speed was incredible, but what impressed me most was the quality of matches. These weren't just people with the right skills—they genuinely understood and connected with our mission."
— Penelope Barton, CEO
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